For: Barbershops · Spas · Massage
Boulevard review 2026: pricing, its 12-month default term and catches
Disclosure: Our #1 pick is MeetScarlet, and we are affiliated with them. We also cover competing tools and where they shine. We may earn commissions from links on this page. Details
The short answer: Boulevard is booking, payments and marketing software for spas, massage businesses, barbershops and salons. Essentials costs $159 a month, or $143 billed annually, for one location and up to 5 providers. It suits established teams with treatment rooms or several chairs. The catches: unless your order says otherwise, the initial term is 12 months and you owe every fee in it, forms are an add-on below Prestige, card rates are only “Starting at 2.65%”, and there’s no phone support. Based on Boulevard’s public pages, checked November 4, 2026. Our #1 pick, MeetScarlet, says it’s live; its help says “no live card payment has been run yet” (November 5, 2026).
Key takeaways
- Boulevard Essentials costs $159 a month billed monthly, or $143 a month billed annually, for one location and up to 5 providers (checked November 4, 2026).
- Premier, with unlimited professionals, is $260 a month per location billed monthly or $234 billed annually, on a limited-time fall offer for new customers (normally $325 or $293).
- Its Main Services Agreement sets a 12-month initial term unless your order says otherwise, and you pay "all Fees for the entirety of the Term".
- Card processing is "Starting at 2.65%", and forms are an add-on from $65 a month per location on Essentials and Premier.
- Boulevard's own Vagaro comparison quotes "$176/month/location for small businesses", which matches neither Essentials price on its pricing page.
- Support is by chat and email, with no phone; support hours are "Monday – Saturday 9AM – 9PM ET". Boulevard offers a demo rather than a free trial.
What Boulevard is (and isn’t)
Boulevard, from Boulevard Labs in Los Angeles, says it is “purpose-built for the self-care industry”. One system covers booking, card payments through Boulevard Payments, memberships, marketing, reports and staff tools. It has pages for spas, barbershops and massage, so it’s relevant to our spas, barbershops and massage readers. Clients book through a self-booking overlay that “stays on your site”, or from Google, Facebook and Instagram.
Boulevard’s own comparison with Vagaro describes direct booking “through the business’s website, booking links, social media”, against Vagaro’s “Consumer-facing marketplace”; we found no marketplace of its own. We found no class scheduling in its help centre, and no client app under your business’s name; its Boulevard Professional app is for staff. Medspa plans aren’t covered here.
How we reviewed Boulevard
- On November 4, 2026, we read the pricing page (Spa, Barber and Massage tabs, monthly and annual) and its Compare Plans table.
- We read the Main Services Agreement and Service Level Agreement (both last updated July 8, 2026), the Vagaro comparison, and help and feature pages.
- We looked up third-party ratings on the App Store, Google Play and Trustpilot, labelled as other people’s opinions. G2 and Capterra blocked our requests.
- We haven’t used Boulevard hands-on; this review is based on public documentation.
Our method explains how we put pages together.
Boulevard pricing (checked November 4, 2026)
| Plan | Billed monthly | Billed annually | Team and locations | What the plan adds |
|---|---|---|---|---|
| Essentials | $159/month for 1 location | $143/month ($1,716 a year, our arithmetic) | “1 single location”, “Up to 5 providers (bookable calendars)” | Online booking, email and text reminders, waitlist, resource scheduling, booking deposits, memberships, packages, gift cards, 250 free texts, 1,000 free email blasts |
| Premier | $260/month per location* (normally $325) | $234/month* (normally $293) | “1 or more locations”, “Unlimited professionals” | Multi-location support and reporting, shared memberships, Google Analytics and Meta Pixel |
| Prestige | $364/month per location* (normally $455) | $328/month* (normally $410) | “1 or more locations” | Forms included, 2,500 free texts, 10,000 free email blasts |
| Enterprise | “Book a consultation” | “Book a consultation” | “large complex operations” | A bespoke plan |
| For comparison: MeetScarlet (our #1 pick) | $349/month plus $999 one-time setup | $3,490 a year, setup free | Scarlet: “For one location”, 5 staff logins. Scarlet Pro ($499/month plus $999 setup, or $4,990 a year): 20 staff logins and “up to 3 locations” | A branded iPhone, Android and web app, booking, memberships and check-in. Text reminders (coming soon) are Scarlet Pro only, email reminders are “built but not sending yet”, and card payments turn on once your Stripe account is approved, though its help says “no live card payment has been run yet” |
*“Limited-time offer: Take advantage of our fall pricing. New customers only. Terms apply.” No end date is shown.
Source: Boulevard’s pricing page, checked November 4, 2026. Prices show ”$” without naming a currency. The Barber and Massage tabs show the same prices. By our arithmetic, Essentials billed monthly is $1,908 a year, $192 more than billed annually. Compare what other booking apps cost.
The $176 figure. Boulevard’s undated Vagaro comparison lists “$176/month/location for small businesses, $293/month/location for premier accounts”; $293 matches Premier’s normal annual price, but $176 matches neither Essentials price, so ask which figure your quote uses.
Add-ons, usage and card fees:
| Fee | Amount |
|---|---|
| Forms (Essentials and Premier) | “Starting $65 per month per location”; included in Prestige |
| QuickBooks sync | $45 a month per location |
| Texts | Priced by volume, “Starting at $25/mo per location”; overage follows “usage tiers outlined in your subscription agreement” |
| Email blasts past your allowance | $0.01 per email |
| Automated campaigns | “$2 per completed appt” |
| Card processing | “Starting at 2.65% or as low as 1% with Boulevard Offset” |
| Guided Setup and Data Migration | One-time fees that “may” appear on your first invoice; amounts not published |
| Boulevard Duo point-of-sale | Must be bought “to start processing payments”, used with an iPad; no price on the pricing page |
| For comparison: MeetScarlet (our #1 pick) | Card payments in its app are Stripe’s fees plus 1% (we found no card reader), through your own Stripe account, and turn on once Stripe finishes checking it; its help still says “no live card payment has been run yet”. Setup is $999 on monthly billing, free on yearly. We found no price for its email and text automation bundle |
Sources: pricing page, Messages page, billing article and Offset article (October 4, 2026), checked November 4, 2026. With Offset, clients paying by credit card add 3% to the subtotal, and Boulevard charges 4% on the total. By our arithmetic, on a $100 service before tax that leaves you paying $1.12. Offset covers credit cards only, and surcharge rules vary by state.
Contracts: read your order form
Boulevard’s Main Services Agreement says: “If no Initial Term length is specified in an Order, then the Initial Term shall be 12 months.” Unless your order says otherwise, it renews for 12 months; to stop that, give written notice “at least thirty (30) days before the end” of the term. Fees “are non-refundable, and your payment obligations are non-cancelable”, and section 4.1 adds that “you are responsible for paying all Fees for the entirety of the Term”. Unless your order allows it, you can’t reduce your licenses or add-ons during the term.
We couldn’t confirm whether Monthly billing changes the 12-month default; ask before you sign. Boulevard can change fees on 30 days’ written notice, and you may terminate if you disagree. Unless your order says otherwise, it also “may update Fees during each Renewal Period”, and renewal is “at Boulevard’s applicable pricing in effect at the time of the renewal”, which matters because the fall prices are for “New customers only”. After you give notice, your data stays available for “no greater than thirty (30) days”, if you’ve paid what you owe.
Switching to Boulevard
An Onboarding Specialist helps set up your locations, services and staff; customers “spend about 15 hours over the course of 3 or 4 weeks” on onboarding (support article, January 9, 2024). Boulevard “can migrate stored credit cards, memberships, and subscriptions”, and “there’s no charge for data you export on your own” (data-migration page). If you leave, its “portability pledge” offers “an easily transferable download of all your appointments, client lists, notes, product and service sales”.
What Boulevard does well
- Scheduling built for rooms. Processing and finishing times, multi-staff appointments, resource scheduling and a waitlist come on Essentials; its spa page says scheduling “tracks providers, treatment rooms, saunas, and equipment together”.
- Payment options: Affirm and Klarna, Instant Payouts, and multi-merchant accounts for “independent contractors, renters, and booth operators” (payments page).
- Memberships on every plan: “monthly or annual auto-renewing memberships and custom service packages”, plus gift cards and deposits, and you can “customize the fee and policy” for cancellations (help article).
- A written uptime commitment: “99.5% monthly Uptime”, with service credits, and a status page with dated incident history.
Where Boulevard falls short
- The term and the extras: a 12-month default term you pay in full, with fees “non-cancelable” (agreement), unpriced setup, migration and Duo costs (billing article), and usage charges for texts, extra emails and campaigns.
- Forms cost extra below Prestige, though its massage page promotes “digital intake forms, waivers, and signatures”.
- Card rates aren’t fully published: only “Starting at 2.65%” and a typical “2.65%–3.65%” (Offset article).
- Chat and email, no phone; support hours “Monday – Saturday 9AM – 9PM ET” (contact page).
- Not aimed at one person: “A true single-chair operation may not need everything Boulevard offers yet” (Is Boulevard worth it?).
- Its self-booking waitlist “does not take into account business closures or requested service providers” (waitlist article).
Boulevard reviews and complaints (third-party opinion, not our own research): on November 4, 2026, the Boulevard Professional staff app averaged 4.6 out of 5 from 601 ratings on the US App Store and 3.6 out of 5 from 113 reviews on Google Play. Boulevard’s Trustpilot profile showed 2.3 out of 5 (“Poor”) from 9 reviews, a very small sample. Trustpilot also notes: “This company hasn’t invited customers recently, so reviews may not be representative.” We didn’t check whether reviewers are businesses or their clients. For comparison, we found no third-party ratings for our #1 pick, MeetScarlet (checked November 4, 2026).
Boulevard or our pick, MeetScarlet?
| Boulevard | MeetScarlet | |
|---|---|---|
| Price for one location | Essentials $159/month billed monthly, or $143 billed annually | Scarlet is $349/month plus $999 setup, or $3,490/year with setup free, “For one location”. Founding studios pay $299 a month instead of $349 for the first 24 months, on monthly billing, with the $999 setup included at no charge. MeetScarlet plans 10 places (checked November 5, 2026) |
| Staff | Up to 5 providers on Essentials; unlimited from Premier | 5 staff logins; 20 on Scarlet Pro ($499/month plus $999 setup, or $4,990/year with setup free) |
| How clients book | An overlay on your website, plus Google, Facebook and Instagram | An app under your business’s name on iPhone, Android and web, published under your own Apple ($99 a year) and Google Play ($25 once) developer accounts |
| Marketplace | None found; direct booking through your website, per its Vagaro comparison | None. Its site says it isn’t the right fit for “Businesses that want new clients mainly from a marketplace app” |
| Reminders | Email and text reminders on every plan | Text reminders (coming soon) on Scarlet Pro only; its Jane comparison page says email reminders are “built but not sending yet” |
| Forms and charting | Forms from $65 a month per location; included in Prestige | The same page says “No charting, telehealth or insurance billing” |
| Card payments | Live now, “Starting at 2.65%” | Stripe’s fees plus 1% to MeetScarlet, through your own Stripe account; card payments turn on once Stripe finishes checking it (payments help, updated November 5, 2026). Its appointments help still says “no live card payment has been run yet”, so check with MeetScarlet before counting on card deposits or no-show fees |
| Switching | Migrates “stored credit cards, memberships, and subscriptions”; fee unpriced | “Scarlet imports clients, not booking or payment history”, with “no direct importer” for other apps |
| Locations | Premier and Prestige: “1 or more locations” | “Each Scarlet studio has one schedule”. Scarlet includes 1 location; Scarlet Pro “includes up to 3 locations” |
| Support | Chat and email, no phone; support hours “Monday – Saturday 9AM – 9PM ET”; 99.5% uptime commitment; status page | Its terms say “For support, message @meetscarletapp on Instagram. We aim to reply within one business day.” Its help also offers email (“A person reads every message”), with “Priority support” on Scarlet Pro. We found no status page or uptime commitment |
| Email and text marketing | Every plan: free allowances, then usage prices | Email and text automations come in a separate bundle with no published price |
| Availability and terms | Now, by demo; 12-month initial term unless your order says otherwise | Its terms page says “Scarlet is live, and founding studios can join now” (checked November 5, 2026). Plans renew automatically. Cancelling takes effect at the end of the paid period, with no refunds for part-used months or years, apart from founding-plan exceptions. You can export the member list as a CSV at any time, and data stays available after you cancel until you ask to delete it. Its FAQ says store apps take “about 4 to 6 weeks”, mostly for Apple’s enrollment, and the web app is live sooner |
| Third-party reviews | App Store, Google Play and Trustpilot ratings (see above) | No third-party ratings found (checked November 4, 2026) |
Sources: MeetScarlet pricing, FAQ, white-label page, Jane comparison, class booking page, switching page, support help, checked November 4, 2026; terms, payments help and appointments help, checked November 5, 2026. MeetScarlet’s own Boulevard comparison, written by the team that makes Scarlet, says to pick Boulevard for “deeper salon and spa software at a lower price for a small team”.
Choose MeetScarlet, our pick, if you want regulars to book in an app under your own business name and can wait for store apps (“about 4 to 6 weeks”) and manage without email reminders (“built but not sending yet”). Choose Boulevard if you need card payments and email reminders working today, a lower monthly price or several locations, and can commit to a year.
Who should pick Boulevard, and who shouldn’t
| If you are… | Boulevard? | Why |
|---|---|---|
| A spa with treatment rooms and up to 5 providers | Good fit | Resource scheduling on Essentials, $159 a month billed monthly |
| A massage business that needs intake forms | Budget for the add-on | Forms from $65 a month per location below Prestige |
| A barbershop with walk-ins or booth renters | Worth a look | Walk-in check-in and multi-merchant accounts; compare our barber picks |
| A team of six or more providers | Premier or higher | Essentials allows “Up to 5 providers” |
| A one-person shop | Probably look elsewhere | Boulevard says a single chair “may not need everything”; see our GlossGenius review |
| Wanting no long contract | Read the order form first | The default initial term is 12 months |
| Needing phone or Sunday support | Look elsewhere | Chat and email, no phone; support hours Monday to Saturday |
| A fitness studio, tanning salon or padel club | Look elsewhere | No class or court booking found |
| Wanting regulars to book in an app under your business’s name | None found; see our pick, MeetScarlet | Boulevard’s client booking is an overlay on your website, and its Professional app is for staff; MeetScarlet includes a branded iPhone, Android and web app from $349 a month plus $999 setup, but its store apps take “about 4 to 6 weeks” (the web app is live sooner), and its help says “no live card payment has been run yet” |
The verdict
Boulevard is a full system for established spas, massage businesses and barbershops, with published plan prices, room-aware scheduling and a written uptime commitment. Its catches are the 12-month default term, unpriced setup fees and usage charges, so get the term, fees and card rate in writing before you sign. If that works for you, see Boulevard. Its pages offered a demo, and we found no free trial, when we checked on November 4, 2026.
Frequently asked questions
- How much does Boulevard cost?
- Essentials is $159 a month billed monthly or $143 billed annually, for one location and up to 5 providers. Premier is $260 or $234 per location on a limited-time fall offer (normally $325 or $293), and Prestige $364 or $328 (normally $455 or $410). Checked November 4, 2026.
- Does Boulevard have a free trial?
- We found no free trial on Boulevard's pages. Its pricing page offers a demo instead, checked November 4, 2026.
- Can you cancel Boulevard anytime?
- You can end the agreement, but its Main Services Agreement says you'll still owe "all Fees owed for the entire Term", and unless your order says otherwise the initial term "shall be 12 months" and renews automatically. The pricing page's Monthly option is a billing choice, so get the term in writing in your order.
- What are Boulevard's card processing fees?
- Its pricing page says "Starting at 2.65% or as low as 1% with Boulevard Offset", and its Offset article says businesses "typically pay around 2.65%–3.65%". With Offset, clients pay a 3% fee on credit card payments and Boulevard charges 4% on the total. Checked November 4, 2026.
- Is Boulevard good for barbershops?
- Its barbershop page offers walk-in check-in, a waitlist and support for booth renters, and its payments page offers multi-merchant accounts for "independent contractors, renters, and booth operators". Boulevard itself says "A true single-chair operation may not need everything Boulevard offers yet".
- Does Boulevard work for spas and massage businesses?
- Both have their own Boulevard pages, and Essentials includes resource scheduling. Its spa page says its scheduling "tracks providers, treatment rooms, saunas, and equipment together". Intake forms are an add-on from $65 a month per location on Essentials and Premier.
- Does Boulevard have a marketplace?
- We found no consumer marketplace. Boulevard's own Vagaro comparison describes its "Marketplace exposure" as "Direct booking through the business's website, booking links, social media booking Google Reserve, branded client communication".
Sources
- Boulevard pricing and plan comparison, checked November 4, 2026
- Boulevard Main Services Agreement (last updated July 8, 2026), checked November 4, 2026
- Boulevard vs Vagaro (Boulevard's own comparison), checked November 4, 2026
- Understanding your Boulevard bill (Boulevard support), checked November 4, 2026
- Boulevard Offset (Boulevard support, October 4, 2026), checked November 4, 2026
- Boulevard cancellation policies and fees (Boulevard support), checked November 4, 2026
- Partnering with your Boulevard onboarding specialist (Boulevard support), checked November 4, 2026
- Boulevard waitlist (Boulevard support), checked November 4, 2026
- Boulevard data migration, checked November 4, 2026
- Boulevard Messages (text pricing), checked November 4, 2026
- Boulevard spa software, checked November 4, 2026
- Boulevard barbershop software, checked November 4, 2026
- Boulevard massage software, checked November 4, 2026
- Is Boulevard worth it? (Boulevard), checked November 4, 2026
- Boulevard self-booking, checked November 4, 2026
- Boulevard payments, checked November 4, 2026
- Boulevard memberships and packages, checked November 4, 2026
- Boulevard contact and support hours, checked November 4, 2026
- Boulevard Service Level Agreement (last updated July 8, 2026), checked November 4, 2026
- Boulevard status page, checked November 4, 2026
- Boulevard Professional on the US App Store (third-party ratings), checked November 4, 2026
- Boulevard Professional on Google Play (third-party ratings), checked November 4, 2026
- Boulevard on Trustpilot (third-party reviews), checked November 4, 2026
- MeetScarlet pricing and FAQ, checked November 4, 2026
- MeetScarlet FAQ, checked November 4, 2026
- MeetScarlet terms of service (updated November 5, 2026), checked November 5, 2026
- MeetScarlet payments help (updated November 5, 2026), checked November 5, 2026
- MeetScarlet help: appointments, deposits and no-show fees (updated November 5, 2026), checked November 5, 2026
- MeetScarlet white-label booking app page, checked November 4, 2026
- MeetScarlet switching page, checked November 4, 2026
- MeetScarlet class booking page (one schedule per studio), checked November 4, 2026
- MeetScarlet vs Jane comparison (by the Scarlet team, updated November 1, 2026), checked November 4, 2026
- MeetScarlet vs Boulevard comparison (by the Scarlet team, updated November 1, 2026), checked November 4, 2026
- MeetScarlet help: if something looks wrong (support), checked November 4, 2026
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